An interesting story of How One Investor Invested Big In The Tampa Bay Market
In their podcast, Steven Silverman and Eric Odum chat with Larry Feldman . Larry moved into Florida office real estate investment New York and has acquired billions of dollars of real estate in a very short period. He began investing in office buildings in 2010
Larry has definite strategies for investing in real estate and we can all learn by listening to him.The centerpiece of his strategy is know your target market. That is a phrase that is often taught at business school but frequently ignored in practice .
He discusses the psyche of a developer which is that you have to be able to take a risk in order to move ahead. To be successful the developer has to be willing to do whatever it takes to make the project a success. A strong desire is necessary to maintain the momentum during the challenging times that come to every project
His marketing strategy focuses on brokers who are the gateway to him finding tenants. Brokers are responsible for 98% of his tenant acquisition and so he communicates constantly with the brokerage community and is always honest with them so that repeat business is generated. He makes sure that he structures his deals so that they are attractive to the brokerage community and by doing this he has earned their trust and his buildings lease up quickly with quality tenants
Larry loves the Tampa Bay area because waterfront property is still very affordable here as compared to other places. When he buys a building he focuses not only on the location, but its proximity to water and a feeling of light and air within the building . In order for a building not to be perceived as a commodity Larry believes that you have to differentiate it in the marketplace
You can listen to this podcast on the invest Florida show and learn more from Larry. On the invest Florida Show you will find a collection of Podcasts that can educate you on a wide range of subjects regarding commercial real estate. And its all free! There is a new podcast every week. You can download Apps for Apple, Android and Microsoft
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